Last Updated: 02-15-2016
To the extent we provide you notice on our Site of different or additional privacy policies or practices (e.g., at the point of our collection),
those additional terms shall govern such data collection and use.
In addition, please review the Site’s Terms and Conditions, which governs your use of the Site. By using our Site,
Table of Contents
points and you can click on the headings and the “More” links to be taken to the full explanation.
You may provide us with Personal Information and Demographic Information such as when you complete a form on the Site, contact us or submit information through the Site. More
Certain information may be collected from you automatically when you access and use the Site. For example, we and third parties may use Tracking Technologies to collect Usage Information based on your Device Identifier for a variety of purposes, including tracking, targeting, and advertising, which may include activities across time and third party locations. More
We may obtain information about you from third parties. More
If you interact with third-party services, those services may send us information about you and you or we may send them information about you. More
You may provide us information about others, such as when you send a friend a message. More
We do not look for or respond to do not track signals, but you may have certain other options regarding tracking and/or targeting. More
We use your Personal Information, Demographic Information and Usage Information for a variety of purposes detailed in this section. More
We may provide your information to third parties under various circumstances detailed in this Section.These may include:
If you request information from third parties, request that we send information to third parties or interact with third party services, content, ads or tools (including Facebook and other third party share functionality), we may share your information with such parties and/or they may collect your information directly. This may also include ordering or purchasing products from third parties through us where we indicate that the third party rather than us is the seller. More
Our vendors may collect your information or we may share it with them. More
There are a variety of administrative and legal reasons for which we may share your information. More
We may share your information with our affiliates or in the event of a sale, merger or similar transaction. More
Promotions entrants may be required to consent to certain information sharing. More
California residents may request information about sharing of certain personal information with third parties for the third parties’ direct marketing purposes by contacting us using the methods described in this section. More
We and third parties may send you targeted ads based on your location, information and/or behavior. If you object, exercise choices some third parties may offer. More
We may allow you to access third-party content on the Site, or to link to third-party applications and locations from the Site, but we are not responsible for your interaction with third-party content, apps, and locations. More
You may change certain account information and preferences. More
Data may be transferred to the United States. More
We do not intend to collect Personal Information from children. If you think we have, let us know. More
No data security is absolute, but we take reasonable steps to secure data appropriately. More
Full Details of Terms and Conditions
1. What Information Does the Site Collect?
Information You Provide to Us
On the Site, we may ask you to provide certain categories of information such as: (1) personally identifiable information, which is information that
identifies you personally, such as your first and last name, credit card number, email address, home address, phone number, career, health, household and
income information (“Personal Information“); and (2) demographic information, such as information about your gender, age and zip code (” Demographic Information“). If we combine Demographic Information with the Personal Information we collect directly from you on the Site,
and Demographic in the following ways:
- Through forms filled out by a user on the Site.
- Through Information provided by a user in connection with any services offered on the Site.
- Through surveys, polls, blogs and postings and submittals.
(b) Information We Collect and Store As You Access and Use the Site
In addition to any Personal Information or other information that you choose to submit to us via our Site, we and our third-party service providers may use
a variety of technologies that automatically (or passively) collect and store certain information whenever you visit or interact with the Site (” Usage Information“). This Usage Information may be stored or accessed using a variety of technologies that may be downloaded to your
personal computer, browser, laptop, tablet, mobile phone or other device (a “Device“) whenever you visit or interact with our Site. Usage
Information may be non‑identifying or may be associated with you. Whenever we associate Usage Information with your Personal Information, we will
treat it as Personal Information. This Usage Information may include:
- your IP address, UDID or other unique identifier (“Device Identifier“). A Device Identifier is a number that is automatically
assigned to your Device used to access the Site, and our computers identify your Device by its Device Identifier;
- your Device functionality (including browser, operating system, hardware, mobile network information);
- the URL that referred you to our Site;
- the areas within our Site that you visit and your activities there, including remembering you and your preferences;
- your Device location;
- your Device characteristics; and
- certain other Device data, including the time of day, among other information.
We may use various methods and technologies to collect and store Usage Information (“Tracking Technologies“). Tracking Technologies may
set, change, alter or modify settings or configurations on your Device. A few of the Tracking Technologies include, without limitation, the following (and
subsequent technology and methods later developed):
. A cookie is a data file placed on a Device when it is used to visit the Site. A Flash cookie (or locally shared object) is a data file placed on a
Device via the Adobe Flash plug-in that may be built-in to or downloaded by you to your Device. HTML5 cookies can be programmed through HTML5 local
storage. Unlike Flash cookies, HTML5 cookies do not require a plug-in. Regular cookies may generally be disabled or removed by tools that are available
as part of most commercial browsers, and in some but not all instances can be blocked in the future by selecting certain settings. Each browser you use
will need to be set separately and different browsers offer different functionality and options in this regard. Also, these tools may not be effective
with regard to Flash cookies or HTML5 cookies. For information on disabling Flash cookies, go to Adobe’s web site www.adobe.com. Please be aware that if you disable or remove cookies, Flash cookies, or HTML5 cookies on your
Device, some parts of our Site may not function properly, and that when you revisit our Site your ability to limit cookies is subject to your browser
settings and limitations.
- Web Beacons
. Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be included in our Site’s pages
and messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a page or e-mail can act as a
web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the Site, to
monitor how users navigate the Site, to count how many e-mails that were sent were actually opened or to count how many particular articles or links
were actually viewed.
- Embedded Scripts
. An embedded script is programming code that is designed to collect information about your interactions with the Site, such as the links you click on.
The code is temporarily downloaded onto your Device from our web server or a third party service provider, is active only while you are connected to
the Site, and is deactivated or deleted thereafter.
- Browser Fingerprinting
. Collection and analysis of information from your Device, such as, without limitation, your operating system, plug-ins, system fonts and other data,
for purposes of identification.
- ETag, or entity tag
. A feature of the cache in browsers. It is an opaque identifier assigned by a web server to a specific version of a resource found at a URL. If the
resource content at that URL ever changes, a new and different ETag is assigned. Used in this manner ETags are a form of Device Identifier. ETag
tracking may generate unique tracking values even where the consumer blocks HTTP, Flash and/or HTML5 cookies.
- Recognition Technologies
. Technologies, including application of statistical probability to data sets, which attempt to recognize or make assumptions about
users and devices (e.g., that a user of multiple devices is the same user).
We may use Tracking Technologies for a variety of purposes, including:
- Strictly Necessary
required to prevent fraudulent activity, improve security or allow you to make use of Site functionality.
practices or otherwise to improve the content, products or services offered through the Site.
identifying you when you visit our Site or keeping track of our specified preferences, including in terms of the presentation of content on our Site.
. We may use Tracking Technologies to deliver content relevant to your interests on our Site and third‑party sites based on how you interact with
our content. This includes using Tracking Technologies to understand the usefulness to you of the content that have been delivered to you.
There may be other Tracking Technologies now and later devised and used by us in connection with the Site. Further, third parties may use Tracking
Technologies in connection with our Site, which may include the collection of information about your online activities over time and across third-party web
sites or online services. We may not control those Tracking Technologies and we are not responsible for them. However, you consent to potentially
the Tracking Technologies or practices of such third parties.
We may receive information about you from your friends and others that use the Site, such as when they submit your information to us. Additionally, we may,
from time to time, supplement the information we collect directly from you on our Site with outside records from third parties for various purposes,
including to enhance our ability to serve you, to tailor our content to you and to offer you opportunities that may be of interest to you. To the extent we
combine information we receive from those sources with your Personal Information we collect on the Site, it will be treated as Personal Information and we
The Site may include functionality that allows certain kinds of interactions between the Site and your account on a third-party web site, application or
other service. The use of this functionality may involve the third-party operator providing certain information, including Personal Information, to us. For
example, we may provide third-party sites’ interfaces or links on the Site to facilitate your sending a communication from the Site. For example, we may
use third parties to facilitate emails, Tweets or Facebook postings. These third parties may retain any information used or provided in any such
communications through these third parties. Further, when you use third-party sites or services, you are using their services and not our services and
they, not we, are responsible for their practices. You should review the applicable third-party privacy policies before using such third-party tools on our
You may send someone else a communication from the Site, such as sending an invitation to a friend. If so, the information you provide (names, email
addresses, mobile number, etc.) is used to facilitate the communication and is not used by us for any other marketing purpose unless we obtain consent from
that person or we explicitly say otherwise. Please be aware that when you use any send-to-a-friend functionality on our Site, your email address, mobile
number, name or user name and message may be included in the communication sent to your addressee(s).
Various third parties are developing or have developed signals or other mechanisms for the expression of consumer choice regarding the collection of
information about an individual consumer’s online activities over time and across third-party web sites or online services (e.g., browser do not
track signals). Currently, we do not monitor or take any action with respect to these signals or other mechanisms.
Company has received TRUSTe’s Privacy Seal signifying that this privacy statement and our practices have been reviewed for compliance with the TRUSTe
program viewable on the validation page available by clicking the TRUSTe seal. The TRUSTe program covers only information that is collected through this
website, yosemite-park.org and does not cover information that may be collected
through software downloaded from the website.
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact TRUSTe at
Company may use your Personal Information, Demographic Information or Usage Information in the following ways:
- To process transactions, including to fulfill your order;
- Send you an order confirmation;
- Send product updates or warranty information;
- Respond to customer service requests;
- Administer your account;
- Send you a newsletter and offers on behalf of us and third parties;
- Send you marketing communications on behalf of us and third parties, including to let you know about new products, services or upcoming events;
- To notify you of product recalls or providing other information concerning products or services you have purchased;
- To provide customer support such as to respond to your questions and concerns;
- Improve the Site, marketing efforts and Site offerings;
- Conduct research and analysis;
- To provide requested information, products and services to users via the Site or through other online or offline channels;
- To enable you to participate in a variety of the Site’s features such as to enable you to participate in online surveys, prize promotions such as
contests, sweepstakes or other promotions from Company or third parties;
- To allow you to receive other offers from non-affiliated third party companies and marketers;
- To customize your experience on the Site or to serve you specific content or ads that are relevant to you;
- To improve the user experience with the Site;
- To contact you with regard to your use of the Site and, in our discretion, changes to the Site and/or Site’s policies;
- For internal business purposes
- In connection with the operation of the Site;
- For users to obtain information and offers for products and services offered by Company as well as selected third parties; and
We may share, license or sell non-Personal Information, such as aggregated user statistics, with third parties. Further, we may share your Device
Identifiers with third parties along with data related to you and your activities. Also, we may share, license or sell your Personal Information to third
parties for various marketing purposes, including their online (e.g., e-mail marketing) and offline (e.g., telemarketing, cell phone text
messaging, skip tracing, pre-recorded messages, automated attendant telemarketing, and direct mail) marketing programs. If you are a California resident
and wish to opt-out of having your information shared with third parties for the third parties’ marketing purposes, see Section 3(f) below. In addition, we
may share the information we have collected about you, including Personal Information, as disclosed at the time you provide your information and as
. You may be presented with an option on our Site to receive certain information and/or marketing offers directly from third parties or
to have us send certain information to third parties or give them access to it. If you choose to do so, your Personal Information and other information may
be disclosed to such third parties and all information you disclose will be subject to the third-party privacy policies and practices of such third
parties. In addition, third parties may store, collect or otherwise have access to your information when you interact with their Tracking Technologies,
content, tools apps or ads on our Site or link to them from our Site. This may include using third party tools such as Facebook, Twitter, Pinterest or
other third-party posting or content sharing tools and by so interacting you consent to such third party practices. It may also include ordering or
purchasing products from third parties through us where we indicate that the third party rather than us is the seller. We are not responsible for the
privacy policies and practices of such third parties and, therefore, you should review such third party privacy policies and practices of such third
parties prior to requesting information from or otherwise interacting with them.
. We may use third-party vendors to perform certain services on behalf of us or the Site, such as: (a) to assist us in Site operations such as e-commerce
operations such as shipping of products and services and fulfillment of orders; (b) to manage a database of customer information; (c) hosting the Site; (d)
designing and/or operating the Site’s features such as our live chat functionality on the Site; (e) tracking the Site’s activities and analytics; (f)
enabling us to send you special offers or perform other administrative services; and (g) other services designed to assist us in maximizing our business
potential. We may provide these vendors with access to user information, including Device Identifiers and Personal Information, to carry out the services
they are performing for you or for us. Third-party analytics and other service providers may set and access their own Tracking Technologies on your Device
and they may otherwise collect or have access to information about you, potentially including Personal Information, about you. We are not responsible for
those third party technologies or activities arising out of them. However, some may offer you certain choices regarding their practices, and information we
have been informed of regarding such choices is available here. We are not responsible for the effectiveness of or compliance with any third parties’
. We may access, use, preserve, transfer and disclose your information (including Device Identifiers and Personal Information) to third parties: (i) to
satisfy any applicable law, regulation, subpoenas, governmental requests or legal process if in our good faith opinion such is required or permitted by
law; (ii) to protect and/or defend the Site’s Terms and Conditions or other policies applicable to the
Site, including investigation of potential violations thereof; (iii) to protect the safety, rights, property or security of the Site or any third party;
and/or (iv) to detect, prevent or otherwise address fraud, security or technical issues. Further, we may use IP address or other Device Identifiers, to
identify users, and may do so in cooperation with third parties such as copyright owners, internet service providers, wireless service providers and/or law
enforcement agencies, including disclosing such information to third parties, all in our discretion, subject to applicable law. Such disclosures may be
carried out without notice to you.
. We may share your information, including your Device Identifiers and Personal Information, Demographic Information and Usage Information with our parent,
subsidiaries and affiliates. We also reserve the right to disclose and transfer all such information: (i) to a subsequent owner, co-owner or operator of
the Site or applicable database; or (ii) in connection with a merger, consolidation, restructuring, the sale of substantially all of our interests and/or
assets or other corporate change, including, during the course of any due diligence process.
. We may offer sweepstakes, contests, and other promotions (any, a “Promotion“) through the Site that may require registration. By
participating in a Promotion, you are agreeing to official rules that govern that Promotion, which may contain specific requirements of you, including,
allowing the sponsor of the Promotion to use your name, voice and/or likeness in advertising or marketing associated with the Promotion. If you choose to
enter a Promotion, Personal Information may be disclosed to third parties or the public in connection with the administration of such Promotion, including,
in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion’s official rules, such as on a winners list.
As disclosed above, we may elect to share information about you with third parties for those third parties’ direct marketing purposes.
California Civil Code § 1798.83 permits California residents to opt-out of having their personal information shared with third parties for the third
parties’ direct marketing purposes. If you are a California resident and wish to opt-out of having your personal information shared with third parties for
the third parties’ marketing purposes, contact us at email@example.com. You must include your full name, email address, and postal
address in your request.
We and third parties, such as network advertisers and ad exchanges, may serve advertisements across the Internet and may use third party analytics service
providers to evaluate and provide us and/or third parties with information about the use of these ads on third party sites and viewing of ads and of our
content. Network advertisers are third parties that display advertisements, which may be based on your activities across the Internet and mobile media (” Behavioral Ads“). Behavioral Ads enable us to target advertisements to you for products and services in which we believe you might be
interested. If you object to receiving Behavioral Ads from us on third party sites, you can learn more about your ability to limit Behavioral Ads below.
Our third party ad network and exchange providers, the advertisers and/or traffic measurement services may themselves set and access their own technologies
on your Device and track certain behavioral Usage Information via a Device Identifier. These third party technologies may be set to, among other things:
(a) help deliver advertisements to you that you might be interested in; (b) prevent you from seeing the same advertisements; and (c) understand the
usefulness of the advertisements that have been delivered to you. You acknowledge and agree that associated technology may access and use your Device and
may set or change settings on your Device in connection with the associated operations. Note that any images (or any other parts of content) served by
third parties in association with third-party ads or other content may serve as web beacons, which enable third parties to carry out the previously
Statements regarding our practices do not apply to the methods for collecting information used by these third parties or the use of the information that
such third parties collect. We do however work with third parties to make efforts to have you provided with information on their practices and any
regarding their collection, storage and sharing practices. We make no representations regarding the policies or practices of third party advertisers or
advertising networks or exchanges or related third parties.
Some third parties may offer you certain choices regarding their practices, and information we have been informed of regarding such choices is available here.Further, while sites use a variety of companies to serve advertisements, you may wish to visit http://www.networkadvertising.org/choices, which provides information regarding this practice by Network Advertising Initiative (“NAI“) members, and your choices regarding having this information used by these companies, including the “opt-out” procedures of NAI members. Opting out of one or more NAI members only means that those NAI members no longer will be allowed under their own rules to deliver Behavioral Ads to you, but does not mean you will no longer receive any targeted content and/or ads. Also, if your browsers are configured to reject cookies when you visit this opt-out page, or you subsequently erase your cookies, use a different Device or change web browsers, your NAI opt-out may not, or may no longer, be effective. You may also opt-out of receiving Behavioral Ads on participating sites and services by visiting the Digital Advertising Alliance (“DAA“) website at http://www.aboutads.info/choices. Similar limitations may apply to the DAA opt-out. We are not responsible for effectiveness of or compliance with any third parties’ opt-out options or programs.
The Site may contain content, links or apps that are supplied by a third party, and those third parties may collect Usage Information and your Device
Identifier when pages from the Site are served to you for their own commercial purposes. In addition, when you are on the Site you may be directed to other
sites and apps that are operated and controlled by third parties that we do not control. We are not responsible for the data collection and privacy
practices employed by any of these third parties or their sites or apps and they may be tracking you across multiple online services and may be sharing the
results of that tracking with us and/or others. These third parties may have their own terms of service, privacy policies or other policies and ask you to
agree to the same. For example, if you “click” on a link, the “click” may take you off the Site onto a different location. These other online services may
associate their Tracking Technologies with you, independently collect information about you, including Personal Information, and may or may not have their
own published privacy policies. We are not responsible for these third-party privacy policies or the practices of Third-Party Owners. Be sure to review any
available policies before submitting any personally identifiable information to a third-party application or otherwise interacting with it and exercise
caution in connection with these applications. We also encourage you to note when you leave our Site and to review the third-party privacy policies of all
third-party locations and exercise caution in connection with them.
You are responsible for maintaining the accuracy of the information you submit to us, such as your contact information provided as part of registration.
The Site may allow you to review, correct or update Personal Information you have provided through the Site’s forms, and you may provide updates and
changes by contacting us by email at: firstname.lastname@example.org. If so, we will make good faith efforts to make requested changes in
our then active databases as soon as reasonably practicable (but we may retain prior information as business records). Please note that it is not always
possible to completely remove or delete all of your information from our databases and that residual data may remain on backup media or for other reasons.
Also, if you have made any public postings on the Site such as in forums or blogs, these communications cannot generally be removed. When you edit your
Personal Information or change your preferences on the Site, information that you remove may persist internally for our administrative purposes. You may
cancel or modify our email marketing communications you receive from us by following the instructions contained within our promotional emails. This will
not affect subsequent subscriptions and if your opt-out is limited to certain types of emails the opt-out will be so limited. Subsequent or different
subscriptions will be unaffected. Please note that we reserve the right to send you certain communications relating to your use of our Site, such as
administrative and Site announcements and these transactional account messages may be unaffected if you choose to opt-out from receiving our marketing
Our Site is operated in the United States and intended for users located in the United States. If you are located outside of the United States, please be
aware that information we collect, including Personal Information, will be transferred to, and processed, stored and used in the United States. The data
protection laws in the United States may differ from those of the country in which you are located, and your Personal Information may be subject to access
requests from governments, courts, or law enforcement in the United States according to laws of the United States. By using the Site or providing us with
any information, you consent to the transfer to, and processing, usage, sharing and storage of your information, including Personal Information, in the
The Site is a general audience web site and we do not knowingly collect any personal information from children younger than the age of thirteen (13) as
required by U.S. law. We will delete any personal information collected that we later determine to be from a user younger than the age of thirteen (13). If
you are a parent or guardian of a child under the age of thirteen (13) and believe he or she has disclosed personal information to us, please contact us by
email at: email@example.com.
We endeavor to incorporate commercially reasonable safeguards to help protect and secure your Personal Information. However, no data transmission over the
Internet, mobile networks, wireless transmission or electronic storage of information can be guaranteed to be 100% secure. Please note that we cannot
ensure the security of any information you transmit to us, and you use our Site and provide us with your information at your own risk.
previously collected Personal Information in a manner materially different than indicated at the time it was collected without your consent. To the extent
necessary for the remainder to be valid and enforceable.
The following third parties that collect information from you on the Site have given us notice that you may obtain information on their policies and
practices, and in some instances opt-out of certain of their activities, as follows:
|Party||Service||For More Information||Use of Tracking Technologies||Privacy Choices|
|Doubleclick by Google||Ad Serving||https://www.doubleclickbygoogle.com/||Yes||https://www.google.com/settings/u/0/ads/plugin?hl=en|
|Google Adsense||Ad Serving||https://www.google.com/adsense/start/#?modal_active=none||Yes||https://www.google.com/settings/u/0/ads/authenticated?hl=en|
PLEASE NOTE: We are not responsible for third-party policies or practices. We try to keep this information current, and will add to and subtract from the chart above as appropriate, but it is provided as a courtesy and may not be current or accurate. Please contact the applicable third parties regarding their privacy and data security policies and practices.